In order to have success all businesses should have a solid marketing strategy.
Below I put together my secrets when creating these strategies to clients:
Campaign Goals
Before starting anything, have your GOALS. Long and short term goals. I like to use the analogy of a sports team, they have a short term goal of winning their next game and a long term goal of winning the championship.
What are your short and long term goals?
Go deeper than I just want to make $200K. Break it down monthly; how many sales or customers do you need? And to achieve that number how many potential customers you need to talk to? To be in contact with that many people how many touchpoints do you need to be at? (such as social media postings, impressions on google search, emails, texts, and so on)
Set Your Budget
Many small businesses fail to set a proper budget which stagnates growth or can cause it to completely go out of business. Once your business generates some income invest in your business before doing a major personal purchase (ie: new car, fancy vacation, etc…) Rule of thumb for small businesses (under $5M) is to set aside 10-20% of your previous year gross income into marketing.
TIP: Some banks can create automatic actions such as putting 10% of every deposit into a separate account.
If you are a startup and no previous history, research the industry and have a idea on income you should expect and set aside 10% of it for marketing.
What Now?
Before moving forward, revisit your Goals and Budget to make sure they are aligned; if not make the adjustments by either lowering your Goals or increasing your budget.
Buying CycleContent, Repetition and Data
You are now ready to begin strategizing your 2020 campaigns. Create content for your three buying cycles: what message would you give an audience that is not aware of you? What message would you give an audience that is considering doing business but also looking at competitors? What message would you give your audience that is making an order right now? Be consistent and repetitive, your audience sees hundreds of messages per day, they will easily forget you if they only see you once. Change up your messaging but make sure the same audience type will see it 20 or more times. Collect data, especially on paid campaigns. Data such as emails, phone numbers, social media accounts become owned data. If you pay a few months for a campaign you can reuse that data forever at no additional cost; through emails, text, calls, social media posting. Use it for loyalty & referral programs, upsell, announce new products, new services, specials, etc..
Ernesto Comodo
Marketing Director
Los Angeles South Chamber of Commerce (LASCC)
907K Marketing
Transforming small businesses into small giants through marketing strategy, branding and advertisement.
Recent Comments