FROM INBOX TO INCOME: Using Your E-mail Lists to Boost Your Revenue & Elevate Your Visibility

Like most of us, I’m sure you’ve collected tons of business cards over the years and likely have hundreds of contacts in your e-mail address book. You may even have

 thousands! But what are you doing with them? Perhaps you haven’t realized it, but you have a roster of potential customers eagerly awaiting to hear from you. Sending regular emails

 will serve as your direct line to them, nurturing relationships that translate into new & repeat business. It’s about staying connected and making an impression.

One of my businesses is an e-commerce store that sells specialty merchandise for national organizations. I recently celebrated fulfilling my 5,000th order from that store—yaaay!!

 I was only able to reach that milestone through e-mail marketing—building my lists and consistently communicating with new and old customers. Some of you only send out mass e-mails to say, “Merry Christmas and Happy New Year,” but let me tell you, there is

 so much more to say and lots of revenue to be made. 

Here are a few reasons why you should consider building and organizing your email lists, and launching email campaigns for your business:

1.

2. It’s AFFORDABLE: The return on investment (ROI) for email marketing is remarkable. For every dollar invested, expect a return of approximately $42. That’s a pretty decent return that speaks volumes about the effectiveness of this strategy in driving

3. sales.

4. You can CONTROL IT and see what works. With email marketing, you can access valuable analytics to see how well your emails are doing. You can find out if people are opening your emails, clicking on links, and buying stuff. It’s like having a report card for your emails, and you can use that information to make them even better. 

5. Allows you to BUILD BRAND AWARENESS, TRUST & CREDIBILTY with your customers. 

If you’d like to explore e-mail marketing more deeply, contact me directly at arnetta@mackenterprises.net. I’ll share valuable resources to help you start your journey.

Get those customers clicking!!

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