In the bustling marketplace where every small business fights to carve out its space, it might seem like you’re navigating an endless sea in a modest boat. Yet, within your venture, there’s a giant, slumbering, waiting for the right moment to awake and stand tall amongst the crowd. This journey isn’t about discovering some arcane secret or magical shortcut; it’s about recognizing the power of choice, the strength in your actions, and the boundless potential of your ideas. It’s time to wake the giant within your small business.
First and foremost, realize that your business’s giant hasn’t been dormant due to a lack of effort or ambition. It’s subdued because the conventional business landscape often rewards conformity over creativity, and routine over innovation. We’re advised to follow industry norms, to avoid rocking the boat. However, the heart of true entrepreneurship and business growth doesn’t thrive by adhering to the norm. It thrives on setting new norms.
Waking your giant begins with a simple, yet revolutionary act: choosing to be intentional. Decide not to just react to the market as it presents itself, but to actively shape the market as it could be. This involves embracing risk, learning from failure rather than fearing it, and seeing the status quo as a launchpad rather than a comfort zone.
The next crucial step is to foster curiosity within your team and business practices. Curiosity drives innovation and wards off stagnation. It involves constantly asking, “Why?” and “What if?” and looking at the familiar with fresh eyes. In a realm that often celebrates sticking to what’s known, the most valuable asset is sometimes the courage to venture into the unknown and the eagerness to learn and adapt.
Building your community is also essential. Your giant doesn’t awaken in isolation but is stirred by the energy, ideas, and encouragement of others. Forge connections with customers, suppliers, and even competitors who challenge you, who share your vision, and who aren’t afraid to rethink how things are done. These connections not only amplify your efforts but also create a network of mutual support and inspiration.
Here’s the critical part: awakening your business’s giant isn’t a one-off event; it’s a continuous commitment. It’s about consistently showing up, doing the work—even and especially when it’s challenging. It’s making generosity and empathy towards your customers and employees a cornerstone of your ethos. It’s realizing that the most impactful way to grow is to focus on the sphere you can influence, however small it may seem.
Lastly, remember that awakening your small business’s giant is not solely for the sake of financial success. It’s about making an impact—contributing to a community that’s vibrant, innovative, and compassionate. Your business has the power to inspire other small businesses to awaken their giants. And this is how change spreads: one awakened giant at a time.
In conclusion, awakening the giant within your small business is about recognizing that the greatest risk lies not in failure but in reaching the end of your journey only to realize you never truly embarked on it. So, ask yourself, “What does our giant wish to achieve?” And whatever the answer, let that be your starting point. Your community, your market, your world is waiting.
To help finding your business giant sign up for a FREE 30 minute consultation here.
Ernesto Comodo
Marketing Director
Los Angeles South Chamber of Commerce (LASCC)
907K Marketing
Transforming small businesses into small giants through marketing strategy, branding and advertisement.
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