by Naomi Johnson
Are you an artist or creative wanting to make the jump into entrepreneurship? Digital technologies and the internet let you share your most beautiful projects with the world, but how do you stand out with so many businesses competing for followers? Here are three tips that will help you get discovered by more people:
Draft a Solid Business Plan
Artists and creatives often balk at the idea of turning their passion into a business, as they don’t want to look like they’re “in it for the money”. But if you’re planning on making a living from your artistic skills, you should have a clear picture of where you want to see yourself as an entrepreneur. So select a business structure, and figure out what kind of funding you’ll need to get you closer to your goal. Including your financial projections for the next few years may also be a big draw for investors.
Find Your Niche Market
In order to properly target your marketing efforts, you need to find out who your audience is. What consumer segmentdo your creations appeal to? Once you know where your target market is, you can tailor your messaging toward those particular people, and craft blog posts and social media ads that will reach and engage them. Does your audience spend a lot of time online, or are you more likely to get discovered through word of mouth? Most importantly, make sure you have a solid web presence so that people can easily find you and discover your products.
Create Great Social Media Posts
Many creatives use the power of social media to promote themselves. Online advertising is an inexpensive way to increase brand awareness, but make sure to engage regularly with your followers to keep the momentum going. Got the perfect picture for a social media post, but the background is a little too distracting? Try a free image background remover to enhance your photographs. This easy-to-use online tool allows you to remove any unwanted background pictures and lets you replace them with a variety of images and effects that are certain to catch your followers’ eyes.
Share your passion with the world and make a living selling your creations! Online opportunities abound for artists wanting to become entrepreneurs. So follow your dream and start your own venture!
At lasouthchamber.com, our goal is to collaborate with businesses who want to create economic growth in our area. So join us and enjoy the many benefits of becoming a Chamber member.
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